https://alexandrahochguertel.com Àla Studio Mon, 09 Feb 2026 17:49:18 +0000 https://alexandrahochguertel.com en https://alexandrahochguertel.com/Homepage Mon, 09 Feb 2026 11:28:54 +0000 Àla Studio https://alexandrahochguertel.com/Homepage https://alexandrahochguertel.com/Fashion-Art-Direction Mon, 09 Feb 2026 11:29:21 +0000 Àla Studio https://alexandrahochguertel.com/Fashion-Art-Direction Fashion &amp; Art Direction <img width="2316" height="1302" width_o="2316" height_o="1302" data-src="https://freight.cargo.site/t/original/i/5d2253c85c355c9ffe28d32490cf79a592f19c27e3e85d7acd2b78e4f0093db3/Screenshot-2026-02-09-at-16.58.14.png" data-mid="244639475" border="0" src="https://freight.cargo.site/w/1000/i/5d2253c85c355c9ffe28d32490cf79a592f19c27e3e85d7acd2b78e4f0093db3/Screenshot-2026-02-09-at-16.58.14.png" /> <img width="2316" height="1302" width_o="2316" height_o="1302" 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height="1695" width_o="2422" height_o="1695" data-src="https://freight.cargo.site/t/original/i/e56db798cf3d510f0dd1664df69c9e8717bb365fc5fdc5afd0452bedbafe8e60/29.png" data-mid="244621732" border="0" src="https://freight.cargo.site/w/1000/i/e56db798cf3d510f0dd1664df69c9e8717bb365fc5fdc5afd0452bedbafe8e60/29.png" /> <img width="4871" height="3283" width_o="4871" height_o="3283" data-src="https://freight.cargo.site/t/original/i/f2b86e3753c7c5c0808fd479460aa1a642696d2fe2245e1df4c2daa91f92df94/1.jpg" data-mid="244621752" border="0" src="https://freight.cargo.site/w/1000/i/f2b86e3753c7c5c0808fd479460aa1a642696d2fe2245e1df4c2daa91f92df94/1.jpg" /> <img width="4836" height="3102" width_o="4836" height_o="3102" data-src="https://freight.cargo.site/t/original/i/0d1fdaaade1458a4445800c60878e6cb702a0171045b33ef364e0e2ac393118a/5.png" data-mid="244621748" border="0" src="https://freight.cargo.site/w/1000/i/0d1fdaaade1458a4445800c60878e6cb702a0171045b33ef364e0e2ac393118a/5.png" /> <img width="4857" height="2956" width_o="4857" height_o="2956" data-src="https://freight.cargo.site/t/original/i/4cee14165461fc25ccab93b8a0bb7d7c1e73e453e4df50daab29df50b0294592/7.png" data-mid="244621746" border="0" src="https://freight.cargo.site/w/1000/i/4cee14165461fc25ccab93b8a0bb7d7c1e73e453e4df50daab29df50b0294592/7.png" /> <img width="4610" height="3017" width_o="4610" height_o="3017" data-src="https://freight.cargo.site/t/original/i/7f3655714b4bfbcaf523d8cddb9a5a5536c043108138b348e7be77cd9f2ca203/8.png" data-mid="244621745" border="0" src="https://freight.cargo.site/w/1000/i/7f3655714b4bfbcaf523d8cddb9a5a5536c043108138b348e7be77cd9f2ca203/8.png" /> <img width="4885" height="3157" width_o="4885" height_o="3157" data-src="https://freight.cargo.site/t/original/i/c6dc86ab9f955f61f2ad103e36f589d805cc17aba7de6853806463f910b5b6e2/2.jpg" data-mid="244621751" border="0" src="https://freight.cargo.site/w/1000/i/c6dc86ab9f955f61f2ad103e36f589d805cc17aba7de6853806463f910b5b6e2/2.jpg" /> <img width="4839" height="2957" width_o="4839" height_o="2957" data-src="https://freight.cargo.site/t/original/i/4905dac69b075635b8697ecf03e9bcf6cd273dbbc8a5ba37f9ba18a9d1a6a4c8/6.png" data-mid="244621747" border="0" src="https://freight.cargo.site/w/1000/i/4905dac69b075635b8697ecf03e9bcf6cd273dbbc8a5ba37f9ba18a9d1a6a4c8/6.png" /> <img width="4887" height="3207" width_o="4887" height_o="3207" data-src="https://freight.cargo.site/t/original/i/155b6ca09a32fc539c61416ab7a6501a0a1015c87c4ec0ea34b508dbf37f7e67/3.png" data-mid="244621750" border="0" src="https://freight.cargo.site/w/1000/i/155b6ca09a32fc539c61416ab7a6501a0a1015c87c4ec0ea34b508dbf37f7e67/3.png" /> <img width="4889" height="3123" width_o="4889" height_o="3123" data-src="https://freight.cargo.site/t/original/i/f0db3b8f22ef32339621c14fdcaa2e5b7d90ff8c1866693b95d16013d948a3ac/4.png" data-mid="244621749" border="0" src="https://freight.cargo.site/w/1000/i/f0db3b8f22ef32339621c14fdcaa2e5b7d90ff8c1866693b95d16013d948a3ac/4.png" /> <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/a01ba7a93c9ef8806ef68d2f36a11403fdceeb625a1c4e7fd52fc4ed716b978e/scan_18020635_2023-11-14-12-50-04_1-copy.png" data-mid="244621753" border="0" src="https://freight.cargo.site/w/1000/i/a01ba7a93c9ef8806ef68d2f36a11403fdceeb625a1c4e7fd52fc4ed716b978e/scan_18020635_2023-11-14-12-50-04_1-copy.png" /> https://alexandrahochguertel.com/Art-Site-London Mon, 09 Feb 2026 11:29:33 +0000 Àla Studio https://alexandrahochguertel.com/Art-Site-London Art Site London Art Site London is a project dedicated to supporting emerging and underrepresented artists. The program aims to facilitate artistic exchange, co-creation and experimentation. &nbsp; &nbsp; <img width="1432" height="804" width_o="1432" height_o="804" data-src="https://freight.cargo.site/t/original/i/db0f08b0a3ec831117b7bfd81693131fb7ebf09daf600b5581efdd0b91b9287a/SS-3.png" data-mid="244622039" border="0" src="https://freight.cargo.site/w/1000/i/db0f08b0a3ec831117b7bfd81693131fb7ebf09daf600b5581efdd0b91b9287a/SS-3.png" /> <img width="5692" height="3201" width_o="5692" height_o="3201" data-src="https://freight.cargo.site/t/original/i/f1aa57cfe3c3bfa8f46583875f6e9f1e99290d90be75f50352caf3c7897f696d/headers-for-cargo-03.png" data-mid="244622027" border="0" src="https://freight.cargo.site/w/1000/i/f1aa57cfe3c3bfa8f46583875f6e9f1e99290d90be75f50352caf3c7897f696d/headers-for-cargo-03.png" /> <img width="1390" height="802" width_o="1390" height_o="802" data-src="https://freight.cargo.site/t/original/i/17c67e8af66c15dca0ba617bd6d7e72aa67c1b3589ca1d0769201575450f25f7/SS-1.png" data-mid="244622025" border="0" src="https://freight.cargo.site/w/1000/i/17c67e8af66c15dca0ba617bd6d7e72aa67c1b3589ca1d0769201575450f25f7/SS-1.png" /> <img width="1418" height="784" width_o="1418" height_o="784" data-src="https://freight.cargo.site/t/original/i/09d69b0c9898c87e73b9918744d4674d2a69359350e7236162bdebc86aa579e0/SS-2.png" data-mid="244622018" border="0" src="https://freight.cargo.site/w/1000/i/09d69b0c9898c87e73b9918744d4674d2a69359350e7236162bdebc86aa579e0/SS-2.png" /> https://alexandrahochguertel.com/Becoming-Utopia Mon, 09 Feb 2026 11:29:32 +0000 Àla Studio https://alexandrahochguertel.com/Becoming-Utopia Becoming Utopia As an occasional daydreamer and passionate inventor of utopias myself, I wanted to examine utopian imagination and explore the conceptual space of cognitive mapping through this thesis. The following Animation video showcases my thesis in moving pictures that I created following the rhizomatic approach &nbsp; &nbsp; &nbsp;on various cultural theories that explore different ways of thinking - cultural theories of sociology and contemporary design, which facilitate a presentation of identity and cultural belonging. On this ground, I compiled an assemblage of artistic and philosophical ideas that experiment with translations of utopian conceptions. During my research process, I understood that identifying the realm of all utopias is beyond decided to focus on the most elusive concept: floating utopias. <img width="1030" height="1460" width_o="1030" height_o="1460" data-src="https://freight.cargo.site/t/original/i/4f7de6d75d3cf16bc50c40fed2f171934e673de38f8ecccd2eafa63c30ce62de/4.png" data-mid="249057440" border="0" src="https://freight.cargo.site/w/1000/i/4f7de6d75d3cf16bc50c40fed2f171934e673de38f8ecccd2eafa63c30ce62de/4.png" /> <img width="1034" height="1456" width_o="1034" height_o="1456" data-src="https://freight.cargo.site/t/original/i/e0376d1c743070ffa92a67edc2d81c84f8e79d9f69c6be1fe33b39f3d9f391cf/Bildschirmfoto-2022-02-21-um-11.06.03.png" data-mid="244622014" border="0" src="https://freight.cargo.site/w/1000/i/e0376d1c743070ffa92a67edc2d81c84f8e79d9f69c6be1fe33b39f3d9f391cf/Bildschirmfoto-2022-02-21-um-11.06.03.png" /> <img width="1030" height="1460" width_o="1030" height_o="1460" data-src="https://freight.cargo.site/t/original/i/654e74e3baa9396db523a56d8f5174571f5a72bffe319e12b1a08efb6455ed06/1.png" data-mid="249057437" border="0" src="https://freight.cargo.site/w/1000/i/654e74e3baa9396db523a56d8f5174571f5a72bffe319e12b1a08efb6455ed06/1.png" /> <img width="1030" height="1460" width_o="1030" height_o="1460" data-src="https://freight.cargo.site/t/original/i/b19ff1bc0098b59d8efde4dfb6acb498f45072c9b00d9ca9ddf0f7e68c137cf2/3.png" data-mid="249057439" border="0" src="https://freight.cargo.site/w/1000/i/b19ff1bc0098b59d8efde4dfb6acb498f45072c9b00d9ca9ddf0f7e68c137cf2/3.png" /> To understand the concepts of ontology of the future and utopian theories, this study looks into a variety of questions, such as: To what extent are philosophical concepts useful in developing ontological frameworks for understanding utopian theories? How will we ever be able to achieve utopia if utopian thinkers have a different aesthetic perception? What is essentially the narrative and value of utopia?&nbsp; To analyse these questions, the thesis’s&nbsp;ideas are not limited to our actual, physical environment in which they are conceived and developed, but rather generate a conversation about utopian ideas that push contemporary pre-conceptions and boundaries. In order to be able to develop such discourse, I focused&nbsp;on utilising a rhizomatic approach, by rejecting hierarchy, and looking against the order of things. I&nbsp;aimed&nbsp;to move away from binary definitions and arborescent or linear constructs and focus on the tapestry of multiplicity. Architectural studies - &nbsp;Archigram Arts - Grayson Perry, Duchamp Anthropologie - Senalgen, Goodman, De Certeau Cultural Studies - Mumford, Dobraszczyk &amp; Philosophy &nbsp;- Deleuze, DeLanda, Guattari, Fourier, Foucault, Nietzsche, Proust To read my full thesis, please click on the link: HERE https://alexandrahochguertel.com/Illustrations Mon, 09 Feb 2026 11:29:29 +0000 Àla Studio https://alexandrahochguertel.com/Illustrations Illustrations <img width="2789" height="3809" width_o="2789" height_o="3809" data-src="https://freight.cargo.site/t/original/i/2e8a597d88844b155652933879ed0c86782efaf1e5fc3a7c216b28d1bfd3da4b/9.png" data-mid="244648344" border="0" src="https://freight.cargo.site/w/1000/i/2e8a597d88844b155652933879ed0c86782efaf1e5fc3a7c216b28d1bfd3da4b/9.png" /> <img width="3024" height="2606" width_o="3024" height_o="2606" data-src="https://freight.cargo.site/t/original/i/397fa240352e563ecf7c7b060229496d05dfa114bf685ac29764c3128d45c590/GREEN1.png" data-mid="244622749" border="0" src="https://freight.cargo.site/w/1000/i/397fa240352e563ecf7c7b060229496d05dfa114bf685ac29764c3128d45c590/GREEN1.png" /> <img width="2227" height="3185" width_o="2227" height_o="3185" data-src="https://freight.cargo.site/t/original/i/0712f421ce19487017359e72364fec8f6808f909cc53e533e738f1872ebbcf64/8.png" data-mid="244648338" border="0" src="https://freight.cargo.site/w/1000/i/0712f421ce19487017359e72364fec8f6808f909cc53e533e738f1872ebbcf64/8.png" /> <img width="1941" height="2712" width_o="1941" height_o="2712" data-src="https://freight.cargo.site/t/original/i/b862d8f44e7b9cfa41fa796a8f66b163027b41e1925c532e3af4853085651504/spiceeey.png" data-mid="244621989" border="0" src="https://freight.cargo.site/w/1000/i/b862d8f44e7b9cfa41fa796a8f66b163027b41e1925c532e3af4853085651504/spiceeey.png" /> <img width="3474" height="2205" width_o="3474" height_o="2205" data-src="https://freight.cargo.site/t/original/i/1bfd159c4c5422e822b0b08e1af7b7314f5f76f59a8bcc10703bcfee6b9deff7/Cosima.jpeg" data-mid="244622000" border="0" src="https://freight.cargo.site/w/1000/i/1bfd159c4c5422e822b0b08e1af7b7314f5f76f59a8bcc10703bcfee6b9deff7/Cosima.jpeg" /> <img width="3024" height="2606" width_o="3024" height_o="2606" data-src="https://freight.cargo.site/t/original/i/0b4ed60c65bc58475e3089dd28aaaa10ff5b1cbf0b185c29569cc8e86a4c10c4/2.png" data-mid="244648267" border="0" src="https://freight.cargo.site/w/1000/i/0b4ed60c65bc58475e3089dd28aaaa10ff5b1cbf0b185c29569cc8e86a4c10c4/2.png" /> <img width="3024" height="3780" width_o="3024" height_o="3780" data-src="https://freight.cargo.site/t/original/i/82d50061a1674dcd5a15be82bfbcdee4a8b610a5f2c6fd208df0e9769b9bf7b8/Tour-D-amour.png" data-mid="244622720" border="0" src="https://freight.cargo.site/w/1000/i/82d50061a1674dcd5a15be82bfbcdee4a8b610a5f2c6fd208df0e9769b9bf7b8/Tour-D-amour.png" /> <img width="3024" height="2606" width_o="3024" height_o="2606" data-src="https://freight.cargo.site/t/original/i/773d00407a98a1c39298559720348e1fd221c2ccc3ce5e91ba5c92d6bdf0e93e/10.png" data-mid="244648750" border="0" src="https://freight.cargo.site/w/1000/i/773d00407a98a1c39298559720348e1fd221c2ccc3ce5e91ba5c92d6bdf0e93e/10.png" /> <img width="750" height="510" width_o="750" height_o="510" data-src="https://freight.cargo.site/t/original/i/3504ff824abfe7e055ce755e2a7b05d4b1bcf2a3ef7f7909c0e6e213a7dbdfe0/berlin.png" data-mid="244621988" border="0" src="https://freight.cargo.site/w/750/i/3504ff824abfe7e055ce755e2a7b05d4b1bcf2a3ef7f7909c0e6e213a7dbdfe0/berlin.png" /> <img width="2623" height="4003" width_o="2623" height_o="4003" data-src="https://freight.cargo.site/t/original/i/2540b9b639d4b84d374a98a8b08bc22e329b7e2b3eaeb1c0c7f61f8fd0faec30/provence.png" data-mid="244621977" border="0" src="https://freight.cargo.site/w/1000/i/2540b9b639d4b84d374a98a8b08bc22e329b7e2b3eaeb1c0c7f61f8fd0faec30/provence.png" /> <img width="850" height="588" width_o="850" height_o="588" data-src="https://freight.cargo.site/t/original/i/449839d52f50c01314ac0bbcc5ce1af0eb4600b23ef6f13b6093a347def29c17/wald.png" data-mid="244621987" border="0" src="https://freight.cargo.site/w/850/i/449839d52f50c01314ac0bbcc5ce1af0eb4600b23ef6f13b6093a347def29c17/wald.png" /> <img width="3024" height="3327" width_o="3024" height_o="3327" data-src="https://freight.cargo.site/t/original/i/d51245a600f10f2e710f46c99549179286cea7ca6e8c71019547fa9de34b3e6a/tree.png" data-mid="244621990" border="0" src="https://freight.cargo.site/w/1000/i/d51245a600f10f2e710f46c99549179286cea7ca6e8c71019547fa9de34b3e6a/tree.png" /> <img width="2503" height="3479" width_o="2503" height_o="3479" data-src="https://freight.cargo.site/t/original/i/57e23636d4ad06692533c7911f6ddfa6b5b537a947fafa9ad66e872052904dfc/New-Yorker.png" data-mid="244621995" border="0" src="https://freight.cargo.site/w/1000/i/57e23636d4ad06692533c7911f6ddfa6b5b537a947fafa9ad66e872052904dfc/New-Yorker.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/209fdd05b7043cb89c31eb4514201b5d09a48cb6de76757312ba93cd2740bc71/dieb.png" data-mid="244621976" border="0" src="https://freight.cargo.site/w/1000/i/209fdd05b7043cb89c31eb4514201b5d09a48cb6de76757312ba93cd2740bc71/dieb.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/a6e07437cd36733f566329ffa37de0892d5d5adefc6f5c56e71ac80284e8edfe/waves.png" data-mid="244621978" border="0" src="https://freight.cargo.site/w/1000/i/a6e07437cd36733f566329ffa37de0892d5d5adefc6f5c56e71ac80284e8edfe/waves.png" />