Freelance Work
As a freelance visual designer, I have worked on a variety of projects ranging from small individual assignments to collaborations with fashion design clients and journalists. My work involves creating impactful logos and marketing materials as well desiging engaging graphics and layouts that make complex information more accessible. The following images are a collection of my freelance graphic design gigs. Many other graphic communciation design projects can also be reviewed on my site at Graphic Communication Design or The Filthy Fox Auction Club or Fashion.
Logo Design
Helene von Hodenberg - HvH
The task was to create a logo design for a German fashion brand specializing in traditional Bavarian dirndls. The design needed to reflect the rich heritage of German craftsmanship, emphasizing local traditions and meticulous hand manufacturing. At the same time, it was essential for the logo to capture a sense of playfulness. The challenge was to balance these elements, showcasing the brand's commitment to authentic, high-quality artisanship while also conveying a modern, whimsical twist. The final logo should evoke a feeling of nostalgia for traditional German culture, intertwined with a contemporary and joyful spirit.
The task was to create a logo design for a German fashion brand specializing in traditional Bavarian dirndls. The design needed to reflect the rich heritage of German craftsmanship, emphasizing local traditions and meticulous hand manufacturing. At the same time, it was essential for the logo to capture a sense of playfulness. The challenge was to balance these elements, showcasing the brand's commitment to authentic, high-quality artisanship while also conveying a modern, whimsical twist. The final logo should evoke a feeling of nostalgia for traditional German culture, intertwined with a contemporary and joyful spirit.
LUMI
The objective was to develop a logo design for a brand that embodies modernity and simplicity. The challenge was to seamlessly incorporate elements of fluidity and timelessness, ensuring the brand exudes an aura of lightness and effortlessness. The result needed to be a visual identity that not only captures the contemporary essence of the brand but also conveys a sense of ease and enduring elegance. Through this blend of characteristics, the brand aims to establish itself as both current and timeless, resonating with a sense of effortless sophistication.
The objective was to develop a logo design for a brand that embodies modernity and simplicity. The challenge was to seamlessly incorporate elements of fluidity and timelessness, ensuring the brand exudes an aura of lightness and effortlessness. The result needed to be a visual identity that not only captures the contemporary essence of the brand but also conveys a sense of ease and enduring elegance. Through this blend of characteristics, the brand aims to establish itself as both current and timeless, resonating with a sense of effortless sophistication.
Der Morgen Danach - By Greta Buschhaus
(engl. translation: the morning after)
The cover design for a podcast centered on the socio-psychological aftereffects of the COVID-19 pandemic needed to be thoughtfully crafted. The design was intended to communicate the profound sense of isolation experienced by many, highlighting the stark absence of touch and intimacy. The challenge was to create a visual representation that subtly conveyed these themes while evoking a sense of nostalgia. The cover needed to be both evocative and introspective, nudging the audience to reflect on their own experiences during this unprecedented time, while also stirring memories of pre-pandemic normalcy. The ultimate goal was to create a cover that resonated deeply with listeners, capturing the emotional complexity of the post-pandemic world.
The cover design for a podcast centered on the socio-psychological aftereffects of the COVID-19 pandemic needed to be thoughtfully crafted. The design was intended to communicate the profound sense of isolation experienced by many, highlighting the stark absence of touch and intimacy. The challenge was to create a visual representation that subtly conveyed these themes while evoking a sense of nostalgia. The cover needed to be both evocative and introspective, nudging the audience to reflect on their own experiences during this unprecedented time, while also stirring memories of pre-pandemic normalcy. The ultimate goal was to create a cover that resonated deeply with listeners, capturing the emotional complexity of the post-pandemic world.
Quarantune Set - Djohannes
The cover design for a music set created by Djohannes during the lockdown required a thoughtful approach. It needed to convey a sense of coolness and resilience in the face of isolation. The design aimed to illustrate how music serves as a powerful connector, bridging the gap between individuals despite physical separation. The imagery should reflect a vibe that is both modern and soothing, capturing the essence of being alone yet feeling a sense of unity through shared musical experiences. The goal was to create a visual that resonates with the audience, highlighting the unique blend of solitude and connection that music can provide during challenging times.
The cover design for a music set created by Djohannes during the lockdown required a thoughtful approach. It needed to convey a sense of coolness and resilience in the face of isolation. The design aimed to illustrate how music serves as a powerful connector, bridging the gap between individuals despite physical separation. The imagery should reflect a vibe that is both modern and soothing, capturing the essence of being alone yet feeling a sense of unity through shared musical experiences. The goal was to create a visual that resonates with the audience, highlighting the unique blend of solitude and connection that music can provide during challenging times.
Visual identity
The Filthy Fox Auction Club
The design of the posters for our Filthy Fox Auction Club auctions needed to be engaging and informative. These posters were intended to provide details about our upcoming auctions, including information about the participating artists. The design aimed to capture a cool, artsy vibe, reflecting the creative energy of East London. In collaboration with Paula Parole, I crafted these posters to not only convey essential details but also to resonate with our audience through a stylish and contemporary aesthetic. The result is a set of posters that seamlessly blend information with an edgy, artistic flair, embodying the unique spirit of our auction events
In addition to designing the posters, I played a key role in developing the brand identity and spearheading social media campaigns for the Filthy Fox Auction Club. Together with Paula Parole, we collaborated on the website design, focusing on enhancing the user experience (UX design). Our combined efforts aimed to create a cohesive and engaging brand presence across various platforms, ensuring a seamless and visually appealing experience for our audience. Through meticulous attention to detail and a deep understanding of our brand's essence, we successfully crafted a digital and visual identity that resonates with the artistic and eclectic spirit of our auctions.
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The design of the posters for our Filthy Fox Auction Club auctions needed to be engaging and informative. These posters were intended to provide details about our upcoming auctions, including information about the participating artists. The design aimed to capture a cool, artsy vibe, reflecting the creative energy of East London. In collaboration with Paula Parole, I crafted these posters to not only convey essential details but also to resonate with our audience through a stylish and contemporary aesthetic. The result is a set of posters that seamlessly blend information with an edgy, artistic flair, embodying the unique spirit of our auction events
In addition to designing the posters, I played a key role in developing the brand identity and spearheading social media campaigns for the Filthy Fox Auction Club. Together with Paula Parole, we collaborated on the website design, focusing on enhancing the user experience (UX design). Our combined efforts aimed to create a cohesive and engaging brand presence across various platforms, ensuring a seamless and visually appealing experience for our audience. Through meticulous attention to detail and a deep understanding of our brand's essence, we successfully crafted a digital and visual identity that resonates with the artistic and eclectic spirit of our auctions.
Digital Design
Visual Experimets
Visual Essay
This visual essay explores the evolution of Manhattan using abstract and experimental techniques. Inspired by Kandinsky's manifesto, it traces a single brick's transformation into an "archipelago of Cities within Cities." Bauhaus methodologies and vibrant colors are used, along with vintage illustrations representing human influence. The essay includes quotes from Koolhaas, Wolfe, and Le Corbusier to guide the reader and highlights the power of maps.
The essay experiments with colors and forms, emphasizing architectural alchemy and creating a portfolio laboratory. It employs Bauhaus style methodologies, defining the interior before constructing the exterior of the object. Standard Manhattan block measurements serve as the basis, with further development through vertical and horizontal multiplications, and the use of Bauhaus colors (Black, Yellow, Red, Blue) for abstract experimentation. Vintage illustrations symbolize human influences from air, water, and ground, inspired by Archigram's concept of an instant city.